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National Ad Campaign for Employee Free Choice Act Intensifies | National Ad Campaign for Employee Free Choice Act Intensifies |
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Builds on Increasing Momentum from Massive Recess Actions
WASHINGTON, DC—A national ad campaign by American Rights at Work is intensifying to build on the momentum from the spring recess and the thousands of people who continue to participate in grassroots activity in support of the Employee Free Choice Act. Coming off of two weeks of roundtables, small business events, women’s forums, corporate protests, and letter writing and phone banking, working families are reaching a crescendo of activity in favor of legislation that will give workers the freedom to bargain with corporations for better wages and benefits. “Opponents of workers’ rights have attempted to say and do anything to distract from the issue at hand, yet a majority of the public remains committed to fighting for real solutions for our struggling middle class,” said American Rights at Work Chair David Bonior. “We are resolute in our message that the Employee Free Choice Act is urgently needed to create fairness in this economy and ensure workers can bargain for a better life. Our elected leaders cannot allow the CEOs who got us into this economic crisis to deny workers a fair shot at the American Dream.” The momentum for the Employee Free Choice Act continues to grow, with more than 400 grassroots events, 27,000 letters, and 100,000 phone calls to Congress taking place during the recess. The enormous groundswell of support across the country reflects the public’s desire for real solutions like the Employee Free Choice Act. “This recess, we refused to allow our leaders to forget that workers across the country are counting on them to make the economy work for everyone again. This upsurge of activity sends the strong message to Congress that we can, we must, and we will pass the Employee Free Choice Act,” Bonior concluded. To view the ads and for more information, visit www.FreeChoiceAct.org or www.americanrightsatwork.org. Below are the scripts for the renewed TV ad campaign: “Fabric of America” TV: 30 VO: “It’s an idea that makes America strong. It’s a fair day’s pay for a hard day’s work. It’s health insurance when you’re sick or injured. It’s job security to provide for your family. It’s the fabric of a sound economy. It built the middle class. And it’s what the Employee Free Choice Act is all about… Letting workers choose to join a union to earn better pay and benefits. The Employee Free Choice Act. It's time our economy worked for everyone again.”
“Greed” TV: 30 VO: “It’s the Wall Street way of doing business. Getting rich is everything. Reward yourself for failure. Employees don’t matter. Exploiting them is acceptable. Don’t let workers get ahead. That’s why they think they deserve bailouts and bonuses for bringing our economy down. And then turn around and try to keep workers from joining unions to earn better wages and benefits. Don’t let them get away with it. Tell Congress to pass the Employee Free Choice Act now. It’s time the economy worked for everyone again.” |
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American Rights at Work is a labor advocacy and policy organization dedicated to promoting the freedom of workers to form unions and bargain collectively.